Job: Reopening of the São Paulo Pinacoteca.
Challenge: bring the largest number of people after the Covid-19 quarantine.
Idea: Profiles of board characters (digital influencers fakes) looking for dating, companionship or friendship.
Later, they will set a "date" or "meeting" in the physical exhibition.
The actors of the paintings will be guides of the exhibition.
Creation director: Gustavo Borrmann and Paulo Damasceno.
Art director: Carolina Vasconcelos.
Copywriter: Davi Correia.
