Problem: Many people claim to be overwhelmed with domestic service, childcare and remote work during the pandemic.
Insight: Use technology to divide household chores.
Idea: Alexa, which already performs the most bureaucratic functions, will now be the “housekeeper” who will help in the distribution of domestic tasks by voice command. Organization, division, democracy and intelligence to focus on what
it really matters.
it really matters.
Creation director: Paulo Damasceno.
Art director: Carolina Vasconcelos.
