Meritage Coffee Branding
Meritage Coffee is a new premium coffee brand specializing
in sourcing only the highest grade, organic, single origin
coffee beans and advanced roasting techniques. Charged
with helping the brand target consumers in the luxury lifestyle
segment, Dedica Group developed the brand’s visual identity and
packaging designs. Upscale and refined, the packaging
reflects the premium ingredients consumers experience while
enjoying the product.
ABOUT PROJECT
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As part of the Meritage Coffee brand development project and as a Senior Designer from Dedica Group, I was tasked with building out a comprehensive visual identity system for the brand which took the form of a brand book. The book is used as a guide for any future creative-driven brand executions.
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To create the look and connect all the elements I used as inspiration the diagonal lines of the letter M format. Which worked really well to add movement and fluidity to the book's content.
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