In Jamaica, the patois word STUSH is slang for 'proper'. So when our client came to us asking for help to reinvent her brand, we wanted to ensure that we stayed clear of the visual clichés and tropes normally associated with the country and the culture. Instead, we were inspired by the colours and visual language of vintage Jamaican Dance Hall posters and typography. With that, combined with a whimsical copy and illustration style, we helped our client create an emotive brand that can't be ignored on shelf and on social.
Agency: Mosaic North America
Executive Creative Directors: Dave Watson & Laura Serra
Associate Creative Directors: Nick Pilon & Robyn Cambruzzi
Design: Robyn Cambruzzi & Nick Pilon
Art Direction: Jason Souce
Copy: Robyn Cambruzzi, & Nick Pilon
Photography: Paula Wilson
Food Stylist: Heather Shaw
Production: Jen Conlon
Account Team: Jeannette Williams & Cindy Chau
Project Management: Margaret Gabriel
Client: STUSH
Food Stylist: Heather Shaw
Production: Jen Conlon
Account Team: Jeannette Williams & Cindy Chau
Project Management: Margaret Gabriel
Client: STUSH
