Constella is a brand that shines a lens on people, technology and data to create solutions that help to interpret this data with sophistication and intelligence. A new brand born with a double objective: to bring together two companies that were leading the way in digital risk management and artificial intelligence. To transform into one powerful brand that will lead a new category: Digital Risk Protection.
We developed the brand positioning “Anticipate and defeat digital risk”, understanding digital risk is from a broad and comprehensive perspective, where different teams and departments collaborate together to anticipate and eliminate an increasingly complex problem that affects all of humanity.
We developed the brand positioning “Anticipate and defeat digital risk”, understanding digital risk is from a broad and comprehensive perspective, where different teams and departments collaborate together to anticipate and eliminate an increasingly complex problem that affects all of humanity.
Executive Creative Director
Tim Simmons
Creative Director
Emilio Jiménez
Senior Designer
Javier Leal
Designers
Caesar Díaz, Fabio Catalá
Account Director
Cristina del Corro
Since the beginning, humans have used the stars to guide them, tell time, and even predict the future. The cosmos of infinite stars and constellations serve as inspiration for the new name: Constella. The logo is made up of two parts: the symbol which represents the stars and data, and the word mark which is modern, technical and sophisticated. From the logo, a whole visual universe is born inspired by the cosmos itself. A universe in which people and data live together. Architecture, people and technology are all elements of Constella’s visual style, with images that show off a premium character, bringing the brand closer to its audience.
Technological capabilities of today are more advanced than ever. With that comes the need to protect companies, ourselves, our privacy and personal data against digital risk. Constella is a brand that shines a lens on people, technology and data to create solutions that help to interpret this data with sophistication and intelligence.
The new design system simplifies the complexity of data, whilst feeling modern, flexible and sophisticated. The result is a versatile brand that brings together the most sophisticated technology and human elements. A brand on a mission to anticipate and defeat threats in the digital world and which breaks away from cliches in the sector.
