We refreshed the Movistar brand and its visual identity to adapt it to the new digital arena, as well as to match the size and scale of other great global, iconic brands. We designed the new brand identity as an evolution created to symbolize the new business challenges and company positioning. The new identity makes Movistar a more vibrant, modern and flexible brand, more suited to new digital environments.
We decided to redraw the ‘M’, turning it into a flat symbol and then, from its curves, create a simplified, coherent visual language that can be easily applied.
The new visual style is unique and exclusive to Movistar’s iconic “M” and its new colour palette is a refreshing change that expresses more emotion and modernity, shining in new digital environments with a rejuvenated energy and attitude.