New Leaf Paper | Notebook Product Line
 
At Willoughby, we created a product line for New Leaf Paper, a leader in environmentally responsible paper. Each notebook consists of a nature-inspired theme: a mountain range, a blooming field of tulips, a bird's eye view of pasture + farmland, & the churning waves of a rough sea.
 
Quotes relating to conservation & the beauty of nature are woven into the design. If you look closely, little surprises begin to unveil themselves. (I even snuck in a photo of my lovely dog, Gwace.)
 
Sold at Target, Office Depot & Whole Foods.
 
 
Client: New Leaf Paper
Art Director: Zack Shubkagel
Designers: Cat Coquillette, Kevin Garrison, Stephanie Lee, Jessica Marak
New Leaf Vol. 2
Published:

New Leaf Vol. 2

At Willoughby, we created a product line for New Leaf Paper, a leader in environmentally responsible paper. Each notebook consists of a nature-in Read More

Published:

Creative Fields