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  • New Leaf Paper | Notebook Product Line
    At Willoughby, we created a product line for New Leaf Paper, a leader in environmentally responsible paper. Each notebook consists of a nature-inspired theme: forest, birds, flowers & tides. To reinforce this concept, quotes relating to conservation & the beauty of nature are incorporated into the design. When lined up, the notebook series spell "LOVE".
    Sold at Target, Office Depot & Whole Foods.

    Designed at Willoughby Design
    Client: New Leaf Paper
    Art Director: Zack Shubkagel
    Designers: Cat Coquillette, Stephanie Lee, Jordan Jacobson, Kevin Garrison