Jeroen van Geel's profile

Public Transport chipcard routing, signage & branding

Dutch Railways and Prorail asked several companies to create the routing, signage and branding of the public transport chipcard system (OV chipkaart) on the trainstations, with the current technical implementation as a constraint.
 
- work done at Fabrique [brands, design & interaction] -
Design proposals for the first and second phase of the process. On the left you see a method that can be directly implemented, on the right a future proposal with integrated identities.
Concept sketch for one of the most complex exisiting situations with Dutch public transport: switching from one to another transporter. People make mistakes in this process, because they don't understand how it works. This was on of the ideas we came up with.
Another concept sketch for changing from one to another transporter.
Public Transport chipcard routing, signage & branding
Published:

Public Transport chipcard routing, signage & branding

Routing, signage and branding concept

Published: