The creation of Nation, Africa’s #1 independent media brand.
As one of the biggest media houses in Africa, Nation Media Group (NMG) had come to the realisation that, in order to still be relevant to their audiences, they had to totally transform. In an extremely fast paced, technologically savvy world, audiences were moving into more and more digital spaces, with or without them. It was time for NMG to become future-proof and so they came to us.
The initial scope of the project was to help them cater to a younger, broader audience that now predominantly accesses their mediums through laptops, tablets and smartphones. Alongside that, they now also required help to learn how to monetise work in the digital universe.
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