PROBLEM:
HOW TO SHOW THAT THE NEW IKEA IN WROCLAW IS THE BIGGEST IKEA IN THE COUNTRY?
IDEA:
WE SHOW WIDTH AND LENGTH OF THE BIGGEST IKEA ON THE DISTANCE BETWEEN 2 BILLBOARDS.
HOW DOES IT WORK?
YOU DRIVE A CAR AND SEE THE BILBOARD:
THE BIGGEST IKEA IN POLAND IS LIKE FROM HERE...
AND AFTER A FEW SECONDS YOU SEE THE SECOND BILLBOARD:
... TO HERE
YOU CAN SEE THE DISTANCE ALSO WHEN YOU WALK.
AND YOU CAN CATCH THE IDEA IN THE BUS.
CLIENT: IKEA WROCLAW
AGENCY: K2
2012
