"STUPID RULES"
Eyeka Contest for Tampax
Brief:
Show young women how Tampax tampons are small, yet powerful, finally giving them power over their period.
Insight:
Having a period makes women less comfortable. They don’t feel good at that time and create some rules how to survive these couple days. Some of them stop do exercies. Some of them eat more chocolate. Some of them stay at home and avoid social life. Almost every woman has her own „period-rules”.
Idea:
Tampax Pearl destroys all of the stupid rules, which women create during the periods.
Because it fits more to young and active girls and and helps forget about all limits.
Credits:
Idea: Agata Palmowska, Tarek Al-Bader
Art Director: Tarek Al-Bader http://tarekalbader.com/
Copywriter: Agata Palmowska
