Geriatric mental health could be one of the largest yet under developed areas of human health services.
Below, are some exploratory slides that illustrate the journey to the final GeMH identity.
The challenge for me was to balance the strong association of jewels and precious stones to the name of the brand without making it look like a jewelry store. With some great collaboration with BayCrest, we arrived at a solution that was within category but kept the optimistic nature of the brand's core essence.
