Harvey Nichols Dubai Autumn/Winter 2013 Campaign
The Challenge
Harvey Nichols Dubai was up for a pitch and they were asking incumbant agencies involved in the pitch to tackle the brand with a "fresh" approach that communicated Harvey Nichols as a destination for the fashionably first. There is so much great work already out there for the brand, so we had our work cut out for us.
The Solution
This campaign was created after weeks of late nights, thousands cappuccinos inhaled and countless kebab sandwiches devoured. The result was a campaign titled: Influenced by none.
The Results
The idea was an instant hit with the client and helped us win the pitch as well, beating out six other agencies. It has also been praised by the ad industry as a "breath of fresh air" to an already polluted fashion industry.
This campaign was voted by Campaign ME Magazine as one of the Top 10 ads of 2013 (ranked 4th).
Harvey Nichols - Dubai Menswear
Harvey Nichols - Dubai Womenswear
Harvey Nichols - Dubai Eveningwear
