This is a university project and a packaging competition entry. CreaTEAvity is a promotional item the design agency would send to a select group of potential clients. The brief required me to create a package item which would epitomise the design agency. I chose to describe them as the process of making a cup of tea. The process is actually a metaphor for the process of creating a brilliant idea - the creative process the design agency go through on a daily basis. The copy writing on the instructions uses a lot of play on words and is really engaging. The exterior has been lasercut and laser rastered to create the typography. I branded each of the items inside with the company logo to complete the packaged item.
