iFLY is flight.
This detachment from the ground is something that inspires, gives a feeling of freedom and charges with indescribable emotions. This is precisely the main mission of the iFLY Minsk aerodynamic tube - a unique high-tech simulator in the center of Europe. Absolutely anyone can experience the delight of free fall with it: a beginner, a professional or a child. The strength of each of them lies in the character and special mood during the flight.
This idea is reflected in the graphic interpretation of three different types of clouds for each category of iFLY Minsk visitors, emphasizing their character and the feeling of flying. Beginners are cumulus clouds, because for them the whole process at first seems large-scale, they plunge into it, like a cumulus cloud on the way. Professionals are stratus clouds because in their flight they draw clear and confident trajectories similar to these clouds. Children are cirrus clouds, as flight for them is associated with activity and chaos.
Credits
Client: iFLY Minsk
Design: Creative Design Agency "MOLOKO"
Creative Director: Denis Misyulya
Designer: Kristina Mohor
Management: Olga Kazyaba, Anastasia Rabyko
