The Brief
Campaign idea for Netflix following the insight that in 2021 the EU will (probably) change for last time their clocks on the Summer Daylight Saving Time, and how we can give back the target audience the hour they will never get back. This advertising board was developed for Concepts III of the Miami Ad School Europe. The goal was to develop a campaign idea with a strong insight that would travel organically through the media for a higher reach.
Client: Netflix
Role & Responsibilities: Art Direction, Conception, Creative Direction and Graphic Design.
Location: Berlin, Germany
Date: 2020
Date: 2020
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