Спокій.Space is a community of people who want to know themselves better, understand their emotions, control their reactions, and be in harmony with themselves by using yoga and meditation practice. The word «cпокій» means tranquility, peace, calm, serenity.
Brand Identity
In the times of saturated content and information cloaked in a whirling world of noise, we all find solace and refuge in a quiet, serene space. That quiet space can be physical and also, most important, can be mental—the concept of Spokiy.Space yoga club combines these two dimensions: a meditative state of mind and the physical space for meditation and yoga practices.
The corporate identity reflects the basic idea of the space of tranquility. The logo sign is a simple white rectangle – it is a universal image of absolute silence. It is a graphic expression of a state of enlightenment and inner peace.
ⓘPlease note: All content we used is only for showcasing our work and of non-commercial use.
Guerilla marketing concept
The walls, as a universal advertising medium, are overflowing with content: advertising posters, scraps of ads, graffiti tags, etc. We have suggested an exciting guerilla marketing gimmick. You can glue a large white logo-shaped poster on top of all the information garbage to calm the excess flow of information. The wall will become calmer and at the same time will advertise Spokiy.Space studio.
As one of the advertising campaign concepts, we proposed writing specific lines from cult songs about meditative state of mind. For example, the famous opening line of the Tomorrow Never Knows by the Beatles.
It is a space for you.
It is whatever you want as you see it and feel it.
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