Adidas and Beyoncé proudly revealed the first product offering in their partnership.

Revealed in full for the first time, each piece in the collection is showcased as worn by the creative visionary behind the collaboration: Beyoncé herself. Viewed as a whole, this group of imagery is a powerful visual reflection of Beyoncé’s sole ownership of IVY PARK - one of the first black women to be the sole owner of an athleisure brand.

This launch capsule collection of adidas and IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live free of fear. Rendered in a vivid color palette of solar orange, maroon and ecru, styles illustrate a work ethic as relentless and innovative as that of its creator.

The collection’s values of inclusivity, community and diversity are brought to life in a new medium through a powerful campaign representing three pillars of expression, Power, Freedom and Individuality.