Face of sophisticated city woman
Hera is an Amore Pacific’s representative cosmetic brand that is popular among career women who value their sophisticated and elegant life style.
To celebrate their renewed BI, we produced a film that emphasizes the shape and the philosophy of Hera.
To celebrate their renewed BI, we produced a film that emphasizes the shape and the philosophy of Hera.
The film is divided into 3 parts, word mark, symbol, and graphic motives.
The first part shows the process of fining the perfect balance of serif, weight, space of the word mark.
Second part emphasizes the beauty of shape h and its applications.
And the third part, the interpretation of graphic system along with its package design.
The first part shows the process of fining the perfect balance of serif, weight, space of the word mark.
Second part emphasizes the beauty of shape h and its applications.
And the third part, the interpretation of graphic system along with its package design.
MOVIE
CREDIT
HERA BI Renewal 2020
Client: Amore Pacific
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Project Team
Project Management & Design Implementation: Amore Pacific Luxury Design Team
BI Design: CFC
Motion Graphic: cobb
Space Design: Jong Kim Studio
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CFC
Art Direction & Design: Charry Jeon
Design: Minsun Lee, Yoonji Nam
Assist: Nara Yoon
Photography: Kiwoong Hong
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cobb studio
Creative Director : DUDU
Lead Artist : Sumin Kwon, Seoeun Kim
Sound : ROIAUDIO
