Under the coordination of Cristiano Bottino
Designed at Scuola Politecnica di Design
Designed at Scuola Politecnica di Design
—Milano, January 2013
The project for the identity system for Fondazione Cinema per Roma takes inspiration from the cinema itself. In particular from the idea of filmstrip and the theme of sequence, treated as metonymy of cinema.
The concept is to transform the filmstrip into a geometrical clean language for the identity of the foundation, and to turn the idea of the sequence in a system that communicates rhythm, movement, evolution. The communication is completed with the use of fluorescent Pantone colors.
*Featured in the exhibition Call to Action at SPD during the Salone del Mobile 2013