
The brief
It is an light white summerwine. So the label shouldn‘t be to conservative and heavy. It could be even a bit funny and playful.
The best would be a combination of tradition/expertise and at the same time humurous. It shouldn't take itself to serious.
Name: Petite Voile
Wine: french Sauvignon Blanc
It is an light white summerwine. So the label shouldn‘t be to conservative and heavy. It could be even a bit funny and playful.
The best would be a combination of tradition/expertise and at the same time humurous. It shouldn't take itself to serious.
Name: Petite Voile
Wine: french Sauvignon Blanc
My Idea
Since its name means littel sail/sailing boat I wanted to play with sizes. I wanted to create a huge ocean with a tiny boat on it.
So I decided to make a panorama label which goes one time around the bottle.Tradition and Expertise are shown with the minimal elegant style of the label. The humour is in the content of the label.
Since its name means littel sail/sailing boat I wanted to play with sizes. I wanted to create a huge ocean with a tiny boat on it.
So I decided to make a panorama label which goes one time around the bottle.Tradition and Expertise are shown with the minimal elegant style of the label. The humour is in the content of the label.



The website
I made an own website for the wine as well. It explains the idea and story behind it.
I coded it myself.
www.petite-voile.com
I made an own website for the wine as well. It explains the idea and story behind it.
I coded it myself.
www.petite-voile.com


