Chain Reaction Bikes
Integrated Campaign
Integrated Campaign
Our client, Chain Reaction, was looking to promote a new line of bikes to 50,000+ students in their university community. We realized that, during fueling, drivers are a captive audience. It's a great time for "green-minded" individuals to consider cycling. We developed the idea of adhesive clings that were placed on vehicles, using the round gas filler doors as a substitute for the bicycle's front wheel. The campaign, which won numerous awards, also included posters/ads that could carry the concept in print media and at the point of purchase.
