Dennissimo.se is more than a webshop. It's a concept for design oriented Stockholm-lovers.
Souvenirs from Stockholm | UX/UI
A piece of Stockholm on your wall.
PRODUCT
Dennissimo – an online gallery selling fine art prints from Stockholm.
PROBLEM
People always search for something original to hang on their walls. A poster printed on high-quality paper is both affordable and aesthetic. I wanted to make a product of my illustrations inspired by the unique architecture and atmosphere of Stockholm.
OUTCOME
A new brand and an easy to navigate online store offering original motifs from Stockholm. Dennissimo.se is divided into the different parts of Stockholm and each poster on display is accompanied by a short text explaining the story behind it. The shop runs on the Shopify platform and the code has been modified to make it work more smoothly. Advertising in the local press and on social media was used to generate traffic.
The layout of the online store is kept simple with a subtle touch of retro-design.
Product page with Stockholm-inspired posters for sale.
Detail of website.
Detail of website.
Mobile version of dennissimo.se.
Placing orders is easy.
Primary logo.
Secondary logo.
Instagram promotions aimed at people living in Stockholm.
Onboarding via ads in local magazines in Stockholm.
The Centralbadet pool and Gustaf Vasa church are two popular motifs.
Thank you for watching!
