IT'S EXTRA
We were asked to conceptualise a Tv advert for the Burger King's Chilli Cheese King.
It is pretty extra and comes with all the trims and dressings – pepperjack cheese, mozzarella, jalapeños,
bacon, chilli-mayo and their famous flamed-grilled patty.
So it only makes sense that the way it was presented was pretty extra too.
We had to extend the concept to static and digital OOH.
ART DIRECTOR: Ashley Geldenhuys
COPYWRITER: Janine Caboz
