Toi Ohomai Institute of Technology is a hands on tertiary provider.
Toi Ohomai prides themselves on this selling point so it was obvious that the new art direction for the 2021 campaign needed to showcase students and close ups of their work. Imagery will display a range of students from all walks of life studying a range of courses.
The campaign concept will be designed across billboards, street posters, social media advertising, programmatic display, newspaper advertising and various other platforms.
All designs are concepts - images and videos are stock for concepting purposes.