Brand Creative | Self Discovery Journey
November 2020 - January 2021
Task
Commissioned project to create a visual brand identity for a personal coaching business.
Self Discovery Journey
Mission:
To help individuals living with challenges achieve their goals and live a fulfilled life by transforming the fixed mindset into a growth mindset.
Vision:
To empower and transform the lives of individuals facing obstacles preventing them from achieving their goals and dreams.
Power in my truth.
There is power that comes from admitting the truth to yourself and accepting that we are not all perfect. This mantra helps us accept our flaws and commit to working towards growth and a better self.
Monogram concepts using the letters S, D, J.
Expanding on one of the favored monogram picks. Created a pattern using the multIplying "s" shape.
Some of the typeface logos created using the font Georgia (regular and italicized)
More abstract ideas for the logo design.
Finalized brand colours based on the clients' personal preference and the brand's bright and light persona.
The final logo designs, including decorated typeface logos and simplified logo stamps.
Animated Self Discovery Journey final logo with colour.
Designed a website for Self Discovery Journey.
Visit www.selfdiscoveryjourney.ca to take a look!
