Peet's Coffee and Tea, a renowned brand in American coffee and tea industry, was elephant ideas & design's long-term client. Elephant's principal, Phillip Ting was the creative director on their existing coffee and tea packaging design, while he was still at Enterprise IG.

Once again Peet's has trusted Elephant to create Peet's logo items to be sold on their store. s-lim worked with elephant's strategy and client relationship management principal to create a concept for a merchandise that's uniquely Peet's. We came up with Peet's Signature Blends tasting notes ideas on a mug and t-shirt.  "People may wonder whether "complex, rich, smooth" describes you or Major Dickason's Blend." A fun project designed by s-lim for Peet's Coffee & Tea.

Created while at Elephant Ideas & Design
Strategy and Client Relationship Principal: Peter Mack
Creative Director: Phillip Ting