Mochi
Over the Moon! Frozen Yogurt
This is a current ongoing project for a frozen yogurt store in a brand new shopping mall in Brunei. With the challenge of being a new player in the business in the midst of frozen yogurt craze that rapidly heats up world wide, the branding itself has to stand out among the more established competitors.
The name Mochi itself is derived from a Japanese culture, which means glutinous rice cake, a prominent snack in Asia, and the most popular topping for frozen yogurt. The concept of the logo is to portray the story of a rabbit in the moon, a story that exists in many cultures, particularly in East Asian folklore, where it is seen pounding the ingredients of rice cake.
The logo has a unique yet playful overtones, it will surely be a distinct yet memorable mark among its fierce competitors. s-lim also helped the client with the catchy tagline "over the moon frozen yogurt" to tie in the marketing selling proposition and the brand.
The name Mochi itself is derived from a Japanese culture, which means glutinous rice cake, a prominent snack in Asia, and the most popular topping for frozen yogurt. The concept of the logo is to portray the story of a rabbit in the moon, a story that exists in many cultures, particularly in East Asian folklore, where it is seen pounding the ingredients of rice cake.
The logo has a unique yet playful overtones, it will surely be a distinct yet memorable mark among its fierce competitors. s-lim also helped the client with the catchy tagline "over the moon frozen yogurt" to tie in the marketing selling proposition and the brand.
