“Wow,” “What a rush” and “Off the hook,” said no one ever when talking about past BMA (Business Marketing Association) events. Which is exactly why they turned to us. Our task was simple, to rebrand and reposition their events in the minds of Chicago’s ever-growing business-to-business community.

Logo Design
It started with a logo design. From pencils to final art, in just under a week’s time, we delivered a variety of options before settling on one look that spoke to their new personality that is uniquely their own.
E-blasts and print ad
Next on the agenda was to share the new and improved BMA with the world. Through Bmails (e-blasts) and print ads that ran in Crain’s Chicago Business we brought the BMA’s Fuel Event to the masses. The results? A packed house to hear Harper Reed talk and a hangover or two to deal with the next day.
Fuel Forum
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Fuel Forum

Rebrand and reposition the Business Marketing Association's events in the minds of Chicago’s ever-growing business-to-business community.

Published: