NIKE AIR MAX 95 is one of the most iconic and sought after sneakers of all time. Twenty years on from the original launch, the ‘Air Max 95 Collectables’ marks the re-release of this all-time favourite shoe with a throwback to 1995 in Hong Kong. Tapping into the mid-90’s craze of collecting exclusive trading cards and limited edition sneakers, local artists to created a specially designed series of collectable cards showcasing the AIR MAX 95 range, inspired by this buzzing city through the years, making these sneakers more collectable than ever before. The collection also includes a number of limited edition holographic cards, which allow holders to gain exclusive access to limited edition AIR MAX 95s, and the ultra rare metallic NIKE iD card that gives lucky winners the chance to customise their very own pair of AIR MAX 95. Just like in 1995, the cards are available from the original vending machines and refurbished, to take Air Max 95 fans back in time to mark its 20th anniversary.
Agency: Ogilvy & Mather Hong Kong
Chief Creative Officer: Reed Collins
Creative Director: John Koay
Art Directors: John Koay, Elaine Li
Illustrators: Simon Koay, Kristopher Ho, Brainrental, John Koay, Elaine Li