Recap the year’s performance while educating analysts on Houston Wire & Cable Company’s business model. (Hint: They do not provide HBO or help you get clearer reception. They do provide wire and cable products and services to the utility, infrastructure and industrial markets.)

 

Origin moved Houston Wire & Cable Company beyond the industry and product photos representative of this space to a stylistic, highly graphic interpretation. Diagrams explained company attributes while the text of the letter clearly and concisely outlined the year’s results. The annual report captured the hands-on service culture of the company and set Houston Wire & Cable Company apart.

CLIENT / Houston Wire & Cable Company
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
DESIGNER / Michelle Coffey
ILLUSTRATOR / Michelle Coffey
COPYWRITER / Aimee Borders