Brand identity for Polish climbing holds/walls manufacturer "Spilit". I was inspired by the product itself rather than by the characteristics of this dynamic sport which is rock climbing. Climbing gyms lately gather more and more interest. Not only professionals are frequent guests of climbing halls but also students, families and seniors. The amount of customers who want to have a climbing wall at their facilities like hotels, theme parks or even home or garden is growing. To be visible on the market and to communicate with all these diverse clients "Spilit" had to think about graphic identity.
I was asked to design simple yet bold business cards, posters and T-shirts patterns. My idea was to create a simple logotype and a pattern inspired by the variety of holds shapes. As a nice extra I decided to add a lava pattern. Spilite means a naturally shaped rock formed when basaltic lava reacts with seawater. Furthermore lava/marble pattern appears also on holds as a result of a molding process and it is characteristic for multi colored holds.
