At the start of the COVID-19 global pandemic, First Commerce Credit Union initiated a #LocalStrong campaign. Each team member was given $25 to spend at a local business on product, food, services or gift cards. This was then repeated and other financial institutions were encouraged to employ the same tactic. Additionally, some First Commerce departments and financial centers pooled their gifted money to purchase items from local businesses to give to essential services employees at hospitals or other organizations. These videos showed two such examples.
The entire campaign was submitted for a Dora Maxwell Award. These videos made up a part of that entry. The campaign won at the regional and national level.
