Joe Hills's profile

Events at Vanderbilt

The Passport Ball focused on five countries, each of which I highlighted by creating event-centered homages to their entry stamps. The title and location of the event is displayed as a splayed modification of the familiar U.S. Passport cover. The background is based on the interior of the same document, with a Vanderbilt photo colllection image of the building hosting the event beneath a quote from the Dean of the Martha Rivers Ingram Commons. I elected to make the visible page '14'  as representatives of the Class of 2014 planned the event.
For the Balcony Bash, the organizers requested an "alt-rock" design. I mingled aspects of the event, like cotton candy, hot dogs, and fire pits with a colorful mesa landscape. In the interests of time, the building and canyon were traced from Vanderbilt stock photography.
NASA has strict requirements about color and font selection, so for this poster, I decided to embrace those limitations. I flipped the astronaut's name upside-down in reference to the zero-g nature of her experience. This was printed at 70x36 inches and displayed in the Commons Center atrium.
In this design, I combined playful and staid typefaces to promote the artistic nature of the speaker, while respecting the important traditional nature of the annual Murray Lecture series. The photo was provided by the speaker.
As the name of this event series was evocative of the Magic School Bus, I used the illustration style of the books as visual starting point for this advertising campaign. After the client identified the aquarium trip as her capstone event for the series, I created a 3D model of one of her shuttles rented in Google SketchUp and modified it to look like a submarine, which I then traced and drew an aquarium tank around.
This banner/poster was intended to make students from all religious backgrounds feel welcome at a Muslim festival. My initial design lacked the fireworks and focused on the stars, which were based on astronomy software's prediction of where they, and the moon, would actually be at sunset on the evening of Eid. When organizers requested more color, I recalled that many Eid celebrations globally feature fireworks (though ours does not), and added them to set a festive tone. Buildings were traced from a Vanderbilt stock photo taken from the patio where the event is held.
Immediately after the Japanese Tsunami, I found myself fixated on a memory of a manager at the University cafeteria mindlessly setting a red bowl of rice on display with chopsticks fixed in the traditional Japanese funerary fashion. This fundraising effort at the dining hall was organized essentially overnight, and I combined my mental image of the bowl with the flag of Japan to create this poster. I kept the text light to avoid distratcing from the flag imagery, though when printed at 11x17, the contrast between the ink and paper was much higher than seen here.
This map was printed at 44 inches square, mounted on foam core, and displayed on easels throughout the Frist. The layout is based on an out-of-date map provided by the museum, and updated by myself after taking an architectural tour of the building. The watermark is based on the iron grillwork that dominates the upper third of the lobby, and the colors are derived from architectural elements as well.
I designed this banner/poster to encourage students to attend the annual class photo on the lawn. It celebrates the tradition and lineage of previous photos, and also lets students know what to expect from the shoot. Photos by Vanderbilt Creative Services.
Events at Vanderbilt
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Events at Vanderbilt

Here's a sample of my design work as a full-time in-house designer for the Martha Rivers Ingram Commons at Vanderbilt University

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