Branding the Houses of the Ingram Commons at Vanderbilt
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Before the project's launch, I was tasked with creating distinctive and lasting logos for the ten houses of The Commons at Vanderbilt University.… Read More
Before the project's launch, I was tasked with creating distinctive and lasting logos for the ten houses of The Commons at Vanderbilt University. In the intervening half decade, these have appeared on flags, posters, mugs, and thousands of shirts. Read Less
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I was tasked to create ten logos, one for each of the ten houses of the Martha Rivers Ingram Commons, known then simply as "The Commons." After initially exploring concepts based on the names of the houses, I realized that each house had distinctive architectural traits, such as unique ironwork or shaped windows, that could be simplified and used as their branding. This had the additional benefit of helping incoming students recognize which building they were looking at when they arrived on campus!
 
The houses had already been assigned colors by the Dean of The Commons and Vanderbilt Creative Services, and I don't know the names of the architects whose work I've drawn from here, but the idea and application of architecture-driven branding for the Martha Rivers Ingram Commons was mine.