ADC STUDIO's profileRay Wang's profile

COAST

Branding
Illustrator
COAST
初見COAST餐廳,彷彿能感受到海浪聲,並想像著綿延在大海與陸地間的海岸線。COAST由米其林一星餐廳主廚林泉創立,以在地海岸食材為主題,創造結合西式料理與泰式風味的全新餐飲體驗。品牌識別與色彩計畫定義了餐廳的核心價值 – 以精湛的手藝呈現海鮮的蓬勃生機、細緻口感與多樣性。漸層色象徵的是海岸線的色調與光影,而尾端捲翹的字體logo則展現風味、設計與技巧合而為一的獨特性。

Imagine that you hear the sound of waves and see the coastline stretching between the land and the sea while first feeling COAST. It is a modern coastal restaurant established by Michelin one-star restaurant chef Richie Lin. The brand identity and color palette define the core value of COAST -- the exclusive culinary experience that engages vibrant, delicate and diverse flavors of seafood along the coast. Gradient colors symbolize the coastline while the slightly curved typography logo interprets the unprecedented combination of selection, design, and presentation.
CL: MMHG Hospitality Group
CD: Marco
Designer: Ray, Marco
PM: Terri

COAST
Published:

COAST

初見COAST餐廳,彷彿能感受到海浪聲,並想像著綿延在大海與陸地間的海岸線。COAST由米其林一星餐廳主廚林泉創立,以在地海岸食材為主題,創造結合西式料理與泰式風味的全新餐飲體驗。品牌識別與色彩計畫定義了餐廳的核心價值 – 以精湛的手藝呈現海鮮的蓬勃生機、細緻口感與多樣性。漸層色象徵的是海 Read More

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