百年好Hello, Good 100特展 - 隆源餅行 LUNGYUAN

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「百年好 Hello, Good 100」特展是台灣十間百年老店的故事，從不同地域和產業，探究常民在這世紀走過的生活足跡。ADC與策展團隊 INCEPTION 啟藝合作，主責「曾濟美老香舖」與「隆源餅行」包裝設計，以低調簡約、彩度豐富的設計風格，賦予百年品牌既現代又能彰顯品牌價值的包裝系統。

流傳百年的製香古法，傳承四代的堅持，曾濟美香舖的傳奇在台灣歷史文化中扮演舉足輕重的角色。用來計時與祭拜的線香，由設計團隊重新演繹，轉化為紓壓的生活道具；並依據紙錢的不同尺寸，用現代人慣常的圖騰與顏色，讓紙錢的功能具象化，稀釋嚴肅的儀式氛圍。

“Hello, Good 100” is an exhibition telling stories of 10 century-old shops in Taiwan. Varied from businesses, the event company INCEPTION selected “ZENGJIMEI Incense Shop“ and “Long Yuan Bakery” to work with ADC Studio, re-defining both brands by adding modern touches of simplicity and delightful visual elements on product packaging.

ZENGJIMEI Incense Shop plays a significant role in Taiwan culture and history. Renowned for its persistence in traditional, hand-crafted incense making process, as well as its family legend during the war, the 4th generation now still provides top-ranked quality incense and praying cash. ADC design team transformed these offerings of worshiping gods into modern accessories for daily use by interpreting the packaging with contemporary design elements.