Roger&Sons are the next generation carpenters. A business founded by their father now helmed by three young brothers. They are a blend of old and new where established carpenters work alongside younger woodworkers, experimenting with modern techniques and pushing boundaries of woodworking craft. The updated logo mark consists of a more simplified version of the ampersand - an important symbol of the family business and kinship. The usage of a serif and a sans serif font in the logo underscores the traditional craft of woodworking with a new spirit taking it forward.
www.instagram.com/rogerandsons
The Roger&Sons team has great vision and energy to break new grounds and lead the way for the woodworking industry. With the new branding to engage and connect with the younger generation of consumers, the brand visual language also embodies the energetic and youthful spirit that is also in line with the design-led vision they plan to forge ahead with the business.
The space is important to bring people closer to what Roger&Sons do; it also functions as a showcase of their works and their inspirations. Obviously wood is used throughout the space. There’s a key gesture we designed in the space which Roger&Sons built using the interlocking and stacking techniques. This sets the tone of a utilitarian purpose in this high volume space and allowing flexible lighting configurations for their multi purpose retail space.
