Methven Annual Report
Document design, art direction
Agencies: Oliver Young Ltd, Religion
Document design, art direction
Agencies: Oliver Young Ltd, Religion
Methven's 2010 Annual Report was an evolution on the 2009 document, making use of the company's brand kit which includes custom fonts and textures.
I chose to go with a theme of water droplets - Methven is an innovating force in the tapware industry and is making huge strides in water efficiency.
I was the lead creative on this 84-page document. My responsibilities included the design of the 'content' pages and financial templates, and art direction of the financial data spreads. We chose an uncoated, recycled stock to give the report a natural, organic feel while still reproducing key colours in line with brand standards.
I chose to go with a theme of water droplets - Methven is an innovating force in the tapware industry and is making huge strides in water efficiency.
I was the lead creative on this 84-page document. My responsibilities included the design of the 'content' pages and financial templates, and art direction of the financial data spreads. We chose an uncoated, recycled stock to give the report a natural, organic feel while still reproducing key colours in line with brand standards.
The cover features 'blind' UV overgloss (no ink) water droplets, illustrated in a light blue above for indicative purposes. This UV overgloss gives the droplets a wet appearance.
Droplets feature throughout the document.
Graphs and tables are presented in a modern, sleek format.
Product imagery is featured throughout, with droplet 'pull quotes' highlighting important info.
Textures from Methven's branding kit are used throughout the report, giving the document a rich, organic feel.
Financial data (blurred here for commercial sensitivity) is presented in a clean, roomy format.
