DESIGN & ART DIRECTION FOR THE STARLITE FLAGSHIP STORE
CREATIVE DIRECTION, STYLING & SIGNAGE SYSTEM
For the Starlite Pharmacy flagship store in Maraval, Trinidad I wanted to fuse physical human beauty with the natural beauty of the Caribbean flora and fauna.
The client already had a brand identity so our main task was to create a unique and engaging window display and have that design concept flow into the interior signage and display.
We drew each individual plant and flower and arranged them for each wall layout, including the outer window which was used on the glass layer.
On the inside, artist Brianna McCarthy was tasked to take the interior template and transfer the design to the wall by hand painted the design, transforming it from a black and white layout to full-colour wall art.
For the photoshoot, live flowers were carefully set in the model's hair and on the glass above the photographer where the models positioned themselves to be shot for the exterior signage.
Senior Art Director & Designer: Tanya Marie
Graphic Designer: Tricia Dukhie
Photographer: kibwebrathwaite.com
Agency: Abovegroup Ogilvy
Senior Art Director & Designer: Tanya Marie
Graphic Designer: Tricia Dukhie
Photographer: kibwebrathwaite.com
Agency: Abovegroup Ogilvy
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Design Studio: studiotanyamarie.com