These days everybody is talking about cloud computing. Ask anyone at least vaguely associated with IT and they'll tell you that it's the answer. But the answer to what? As the hosting experts, Rackspace thought they were better placed than anyone to show what cloud computing can really do.

So how did we help them do it? Well, we started by sending them a intriguing and engaging DM in the form of Thinking Putty. The message: Rackspace Cloud is as versatile and as flexible as our Thinking Putty. The aim: to inspire the audience to consider how they might use cloud technology to benefit their own businesses, no matter how complex their hosting needs.

The campaign was supplemented with a follow-up email and landing page to further engage with the audience and direct them to the Rackspace Cloud site so that they could find out more and arrange a one to one consultation with a cloud computing expert.