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It doesn't take a superhero to make energy reduction fun... Or does it?
What we said
"Our Account Managers do fantastic things to reduce energy costs."
What we did
British Gas wanted to give the usually rather unexciting subject of energy reduction a more human touch. So we transformed the British Gas Account Manager into a hero figure who would go to any lengths to reduce energy costs.
This truly integrated campaign included advertising, inserts, email, web copy and banners.
What we said
"Our Account Managers do fantastic things to reduce energy costs."
What we did
British Gas wanted to give the usually rather unexciting subject of energy reduction a more human touch. So we transformed the British Gas Account Manager into a hero figure who would go to any lengths to reduce energy costs.
This truly integrated campaign included advertising, inserts, email, web copy and banners.
