Ecoverso
2020 · Naming / Brand Identity / Graphic Design / UX Design / UI Design
2020 · Naming / Brand Identity / Graphic Design / UX Design / UI Design
The Project
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Ecoverso promotes sustainable mobility through the creation and coordination of purchasing groups for vehicles with low environmental impact with the aim of obtaining strong discounts otherwise not achievable. Ecoverso makes the world more sustainable one group of cars at time. Thanks to Ecoverso you will buy ecological cars in a simple and fast way, saving your money.
We designed a new brand identity based on the three Ecoverso pillars:
sustainable mobility, aggregation and savings.
sustainable mobility, aggregation and savings.
The visual system uses the arrow as a recognition symbol for Ecoverso values.
Many arrows give life to complex graphic elements giving back dynamism.
Team
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Creative Direction: Maurizio Cascio
Art Direction: Raffaele Sabella
Visual Design: Marco Calignano, Angela Arillo
UI Design: Marco Calignano, Mario Biancolella
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