ManukaMed - Sweetheart

Role: Creative, graphic design, structural design.

A new product that reduces bad cholesterol and supports vascular health. Enriched medical grade Manuka Honey from New Zealand that has incredible natural elements that heal without side effects (unless you're allergic to bees) and without drugs. The name of the product is a double play on the word 'Sweetheart' making use of New Zealand (kiwi) slang - your heart will be 'sweet' with Sweetheart. The packaging aesthetic is designed as a hybrid pharmacy-consumer facing product to communicate that it is a medical grade product that uses natural ingredients. The heart graphic device was used as it is the universal symbol for the heart. It transcends all languages. The use of an anatomical heart was avoided because of its inherently polarizing graphic nature. The feedback from CVS Pharmacy buyers was 'stunning'.