2XU Compression MCS Packaging
Role: Creative, graphic and structural design

The idea behind the design was to illustrate the relationship between the human form and the compression technology. Silicone printing fused to high denier circular knit fabric wraps key muscle groups for support, increased muscle efficiency and increased power. This was the first design that supported the introduction of the the new MCS (Muscle Containment Stamping) range. 2XU stands for 'Two TImes You'. A proposition that underpinned all product development at that time.