the DEREK ANTHONY - BRAND DEVELOPMENT
CLIENT BREIFING
Client communicated introductory needs:
Brand Image needed in the form of a logo design to farther establish upcoming musicial artist and communicate the vibrancy and depth of his art form: Music.
Client communicated:
• Explore a cross in the design
• Explore Graffiti style type of design
• Stevie wonder is a favorite musician of the client - explore his style
• Colors to possibly be used in order of preference:
Blue or Indigo, Orange, Sea Green, Black, Gray or Silver, Yellow
Keywords communicated:
• vocal, range, experimental, classy, classical, strong, powerful, raging, controlled, it rules, loving, heartfelt, electric, empathetic, lesson of life, spiritual
Design should embody these adjectives:
Keywords communicated:
• vocal, range, experimental, classy, classical, strong, powerful, raging, controlled, it rules, loving, heartfelt, electric, empathetic, lesson of life, spiritual
Design should embody these adjectives:
masculine, young, luxury, modern, playful, loud, complex, obvious
Target Audience:
17 - 32 male and females
17 - 32 male and females
Based in Philadelphia - Derek Wilson is a Tenor, Songwriter, Pianist, Poet Actor. He requested a brand image to communicate the vibrancy and dept of his artform: Music
You can find more information on Derek at: www.thederekanthony.com
His lives and creates based on three words: Love. Life. Music.
DIGITAL THUMBNAILS
theDA - I
I began went with some Stevie Wonder inspired vintage designs as I thought that style was inline with your your comments/notions on the "feel" of your music. I also was inspired from designs by the rock-hip hop group Linkedin Park that I am a huge of personally.
theDA - II
This design on the right has a strong iconic presence, the abstract nature of the DA forming the cross I believe re-enforces perhaps the underlining strength of your music which is due to God. It's clean and can work in many colors.
theDA - III
This design is of interest as the cross is there with the DA and forms an abstract image of a person. Perhaps an angel. Which to seem may symbolize and "uplifting" feel notion or ora to the individual and his music.
theDA - IV
This design starts to explore the abstract graffiti notion.
theDA - V
My favorite of the designs - I love this as this has a more modern feel to it. The D in gray and the A in white. I feel symbolizes the shades of gray of your music, hinting as its dimension and depth. I like the curve as it gives it a touch of "funk" as in it's clean and modern but there is a hint of something else so "pay attention"
EXPANSION OF V
We next had to explore colors
Final Logo Design
CLIENT RECOMMENDATION:
'I couldn't have taken my business to a better company. Money Design LLC's owner Edward Williams' artistic eye is top notch. His professionalism is to be respected. Ed uses the talents of both his left and right brain to effectively handle his clientele with poise and patience! Thank you, Ed, again for taking on my project, where I could not have been more satisfied with not only the result but the total experience of working with you! All the best in the future. - The Derek Anthony'
See more of our recommendations on Linkedin
Elements for Facebook Fan Page were then developed.
Client has an idea of a matchbook to function as a business card since he will be mostly in lounge atmospheres.
