Celliviate is a cosmetic brand inspired by the line from The Little Prince, “What is essential is invisible to the eye.” Carefully chosen ingredients were used, but they can’t be seen with the eye, and they have great effects on the skin, which also can’t be seen. But there are cosmetic products that customers return. Celliviate is a brand that aims for high-quality cosmetics that can’t be seen but are surely there.
Generally, a brand emphasizes and reveals what is the most important, but Celliviate is designed so that its true identity can be magnified more effectively by being hidden paradoxically. The existence of something hidden but can be seen as a silhouette brings about curiosity from the watcher. This curiosity leads to the product that “what exists but can’t be seen,” and when Celliviate is actually used, they can be certain that Celliviate is a high-quality cosmetic brand.
Client OUTRUNNER
Type Brand Design
Year 2019
Type Brand Design
Year 2019
Directior Wonsik Chae, Boryoung Kim
Design Wonsik Chae, Hyojin Kim
Archive Hyojin Kim