Immersive
An interactive, motion captured space gave the visitor a true experience of being in control of the entire space - he/she could fill it water, set the capsule in action and ignite the bubbles. Four ceiling projectors provided the immersive visual experience, speakers provided the audio guidance and musical composition and an aroma creator set out the special DuoCaps smell. Visitor uses hands and feet since the movements ignited the response and guided the experience.
Before / The space chosen for the cube in the Merkator shopping center in Belgrade.
After / An entire night's build-up work, the interactive cube was set-up and it resembled the packaging of the Persil DuoCaps. Behind the green curtain there was an interactive water installation presenting how the DuoCaps work - throug the blue and green phase.
3D drafts were made for the look of the cube from all perspectives and for each phase of the experience / this is the blue phase
And the green phase
Have a look of how we did it - the making off and the actual interactive experience are best described in a video.
The installation was inspired by the intensive action of Persil duo caps product, the blue and green waves that clean and transform clothes for the better. We went beyond mere promotion into the multi-layered brand experience. It involved sight, sound, motion and smell.
