- Identity and graphic application of TRENDSETTER: a small dance event / venue in London.
The concept behind the identity was derived from the name and nature of the event itself. As with any trend the logo itself was designed to alter in appearance throughout it's various applications. Ever-changing, ever-shifting...
The concept of illuminating the characters was intended to mimic the crowd's attraction to the event as nocturnal animals are attracted to light. Stand out//innovate//set trends 
